Offer or Method
Subheading focusing on benefit
Explain your offer or method
Offer or Method
Subheading focusing on benefit
Explain your offer or method
Offer or Method
Subheading focusing on benefit
Explain your offer or method
Offer or Method
Subheading focusing on benefit
Explain your offer or method
All clinic images are kindly provided by
Lucie Klaassen - Balanced Rider and Horse
Process Plan
1
What to do first?
Describe what the first step is you want your visitors to engage in
2
3
What to do then?
What's the result?
Describe what the first step is you want your visitors to engage in
Describe what the first step is you want your visitors to engage in
Optional: Authority
Add logos of companies you worked with or are affiliated with
Empathy Statement
Here describe that you understand what your client is going through. In a few sentences, tell your story of struggle (or tell about one of your clients' struggles)
Solution Statement
Here describe how it doesn't have to be this hard. That there is a solution. Briefly paint a picture of an ideal outcome.
All training images are kindly provided by
Kimberly Dunlap - Willow Ridge Equestrian Center
Avoid This Failure Statement
Bold Header
A specific pain or frustration your client experiences
Bold Header
A specific pain or frustration your client experiences
Bold Header
A specific pain or frustration your client experiences
Bold Header
A specific pain or frustration your client experiences
Bold Header
A specific success that they can only achieve with you
Bold Header
A specific success that they can only achieve with you
Bold Header
A specific success that they can only achieve with you
Bold Header
A specific success that they can only achieve with you
Instead...
What Our Happy Clients Say:
"[Add testimonial of one of your students. Ideally let them describe their pain and their achieved desires.]"
*****
"[Add testimonial of one of your students. Ideally let them describe their pain and their achieved desires.]"
*****
Benefit-driven bullets of what's in this guide
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benefit 1
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benefit 2
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benefit 3
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benefit 4